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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A charity combating homelessness should feature stories of providing shelter, not just cute mascots. There are tons of ideas that you can shop on Meta (Facebook) Ads Library.

Lesson 59
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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

For example, an animal shelter might use an offer like: “For just $6.20, we can provide a day’s worth of food, shelter, and medical care for a homeless dog or cat.” For example, a soup kitchen might use this offer: “For $1.87, we can provide a hot meal to a homeless person.” Your gift of $10.87