Listen to Your Data: Lessons from a Multilingual Text Message Campaign
NTEN
MAY 5, 2011
It's only in the last few years that cell phones have become widely-adopted enough to create a truly pervasive mobile campaign. At Mobile Commons, we keep track of every single action a user takes – from sending a text message to making a phone call to clicking on a link. When your user's phone buzzes, you capture their attention.
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