Remove Group Remove Review Remove South Korea Remove Storytelling
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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

People make decisions based on the value-groups with with they most strongly identify. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. millennials think a simple review is more effective than an ad--YELP for example.

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