MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
People make decisions based on the value-groups with with they most strongly identify. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. We are more like Homer Simpson, making decisions on impuses, ruled by emotion.
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