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Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame

Beth's Blog: How Nonprofits Can Use Social Media

Take for example, The Free Rice Game , an interactive online game that donated rice to the United Nations World Food Program based on clicking. All you had to do was click and play a word game, and that leveraged a food donation to fight hunger. The game was very engaging for adults and children alike. .

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