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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online. Since 2003, the Google Ad Grants program has provided $10 billion in free advertising to more than 115,000 nonprofits across 51 countries. What Are Google Ad Grants?

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) It should be directly tied to your progress and defined metrics.