Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
In deck above, you will see a graph that shows that the Ice Bucket Challenge had more search volume than other news such as Ferguson and Iraq during the last few weeks. This shows the importance of timing and playing off current events. 2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause.
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