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Building Impact Fundraising Capacity

Connection Cafe

Jamie Forbes of Opus Advisers and Alexandra Urbanowski of New Hampshire Public Radio helped attendees understand the value of building a brand within the nonprofit space and how it can impact fundraising. New Hampshire Public Radio (NHPR) recently completed a rebranding project.

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Tales of faux donors scamming charities

Robert Weiner

Tale #1: Our front desk received a call from someone who wanted to give a major gift to our college. She transferred this caller to a major gift officer. Here's what my major gifts officer wrote up: The caller’s granddaughters decided to give funds to [the college]. I’ve anonymized the tellers of the tales and the subjects.

St. Louis 122
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The Top 10 Most Effective Donation Form Optimizations You Can Make

Connection Cafe

And depending on your average gift amount, this could equate to a significant increase for your organization. Check out the New Hampshire Association for the Blind to see a well executed example of this. People want to know they’re on a secure site when giving a gift and sharing credit card information.

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Accessibility: 5 Lessons for a Better Nonprofit Website

Connection Cafe

We ran a series of “Please visit this website and make a gift” usability tests on nine different nonprofit websites. Check out New Hampshire Association for the Blind: #3 Avoid too many steps and fields on donation forms. You’re giving them trust that their gift matters. #5: color blindness).