Google + for Social Change Activists: Dive in Early or Wait?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 2, 2011
Organizations can get comfortable with implementing one channel and expand to other channels as part of their maturity of practice model. Capacity building that takes an incremental approach and is a balance of strategy and action leads to capacity building that sticks. He talks about the importance of Google implementing brand pages.
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