Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
Nonprofits are adding stories to their fundraising messages. The argument for stories In 2003, John Sadowsky and Loick Roche, two professors at the Grenoble Graduate School of Business in France, reviewed the major academic literature on storytelling and wrote a paper called, "The power of stories: a discussion of why stories are powerful".
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