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Museum Photo Policies Should Be as Open as Possible

Museum 2.0

There are thriving groups of Flickr users who share photos of themselves imitating art. A great shot of your institution, shared on Flickr, serves as a free piece of marketing that may generate ticket sales. And it's not just about recall. Visitors who want "the best shot ever of the penis statue" are still likely to buy in the store.

Museum 54