Good News! Starbucks Signed an Agreement with Ethiopia
Have Fun - Do Good
JUNE 22, 2007
I like using them as an example of a successful use of social web tools for advocacy because the tools were integrated into their overall campaign strategy: 1. They emailed their activist list and asked them to email Starbucks about signing the licensing agreement. They moved people into a higher ask, and asked them to call Starbucks.
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