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Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame

Beth's Blog: How Nonprofits Can Use Social Media

Take for example, The Free Rice Game , an interactive online game that donated rice to the United Nations World Food Program based on clicking. The Free Rice Game has generated enough rice to feed millions of people since it started in October 2007 or a total of 70,991,387,110 grains of rice as of October 2009.

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