MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
People make decisions based on the value-groups with with they most strongly identify. As an example, an experiment was done to increase hotel towel reuse through changing messages: the traditional ''this many gallons are used to wash towels, please reuse your towel to help us save the environment '' was used as the control message.
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