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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

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People make decisions based on the value-groups with with they most strongly identify. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). LINK created a very visual space and incentivized it. LINK then filled the space with great graphics and infographics.

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