Video Can Help Boost Donations in End-Of-The-Year Fundraising
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 14, 2010
The American Jewish World Service (AJWS) , for example, shot amazing video of their work in India, Uganda and El Salvador a few years ago. Personalization is a technique that uses your donor data to automatically insert the supporter’s name in the video. If you see conversions increase along with play-through rates, great.
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