What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
Because text is limited, they A/B test the messages they put out and learn. The bottom line is member acquisition – so they know the one metric that matters. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.
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