Thu.Aug 30, 2018

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Leading Through Language

Eric Jacobsen Blog

"When you convey your vision, you must show your passion for it and commitment to it," explains Bart Egnal in his book, Leading Through Language. And, use words that show how you and your listeners should feel about what you are saying whether that be about your vision or the vision of your organization. For example, here are two examples from Egnal that demonstrate how to take a generic vision and then deliver it with language that shows the speaker's emotions : Emotionless : "To become Florida

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5 Ways Your Nonprofit Can Use Behavioral Science to Raise More Money Online

Nonprofit Tech for Good

By Nate Andorsky , CEO of Creative Science , a digital agency that aligns behavioral science with design and technology to help nonprofits, foundations, and mission-driven companies rethink the way that they engage with people. Behavioral Science is a powerful area of study, and can be a serious tool in the world of nonprofit fundraising. By understanding how people make the decisions they do, your NPO can take strategic steps to raise more money and drum up more support, without running yourse

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