Peer-to-Peer Fundraising Can Drive Donors and Increase Volunteers
ASU Lodestar Center
NOVEMBER 20, 2017
posted by Chris Giarratana Digital Strategy Consultant. For a nonprofit organization, getting new donors every year is crucial, and the best way to make this happen is through peer-to-peer fundraising. The reason behind this is the fact that people respond better to other people rather than an organization-- this holds true, especially if the person is someone they are acquainted with.
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