Thu.Feb 01, 2018

article thumbnail

How to Write a Newsletter Your Members Will Actually Want to Read

Wild Apricot

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read.

article thumbnail

SEO Hacks to Incorporate in to your Higher Education Digital Strategy

Connection Cafe

What is Search Engine Optimization (SEO) and why is it important? . SEO is the process of improving the visibility of your website or webpage in search engine results pages (SERP). This process likely falls under the marketing umbrella of your foundation or institution. And, why is it important? Well, 75% of search engine users never scroll past the first page of search results, and better SEO is going to result in increased web traffic, which will hopefully increase website conversions.