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Why Your Year-End Ask Should Last 12 Months

NonProfit Hub

Instead, an effective end-of-year ask extends beyond one letter and incorporates multiple touch points with potential donors. We talked to multiple nonprofit professionals, and they all agreed that the year-end ask was about relationship building and connecting with existing and potential donors on a personal level.

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The Young and Generous: A New Research Report from Network for Good

Beth's Blog: How Nonprofits Can Use Social Media

" Well, maybe those younger donors don't have as many expenses and are giving away more of their money. are: -Online givers are young (38-39 years old) and generous, giving several times more than offline donors on average. New York is the most generous state for online giving; Mississippi and North Dakota are the least generous.