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Lessons Learned From A Twitterthon

Beth's Blog: How Nonprofits Can Use Social Media

You can’t get that kind of loyalty or enthusiasm by buying a mailing list. I knew people needed information about what child trafficking is, so last year I put together an info sheet. Having so much media coverage was huge and allowed us to go way beyond my own 2,000+ Twitter followers and the people on our mailing list.

Lesson 97