Lessons Learned From A Twitterthon
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 6, 2010
So we didn’t raise $81,000, but what we got was even more valuable: an entirely new group of donors, many of whom have continued to give all year long. We sent it to bloggers, media, and anyone who’d open the file. 3. Don’t focus on your goal. You can’t get that kind of loyalty or enthusiasm by buying a mailing list.
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