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Beth’s Surprise Party: A Case Study in Crowdsourced Action

Amy Sample Ward

JANUARY 12, 2010

Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. To recap: we took advantage of popular techniques for sharing and networking conversations including URL shorteners and hashtags. See the Google Doc for links.). Some tweeted.

Case Study 180
Case Study Studies Action Doc 180
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NpTech Tag Summary: Nonprofits Lead Fortune 500 in Social Web Adoption, and More

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2007

In response to the Facebook flip, Doc Searles, in this post and a follow-up argues that we should "stop petitioning Facebook and Google to solve our problems for us." Jon notes, "Both substance-wise, and the idea of doing ultra-short "casual" screencasts like this as a training/demonstration technique."

Nptech 50
Nptech Summary Adopt Tag 50
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