New Book: How To Implement Multichannel Online Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2013
Use virtual tools to manage campaign internally (Yammer, Google Docs, Listening Dashboards, Private Facebook Groups, etc). This model can also be translated for smaller organizations when digital responsibilities are integrated into different jobs and there is regular coordination. Encourage brainstorming. Develop shared language.
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