How Game On Cancer Cracked the Code on Engaging Physicians and Cancer Survivors
Connection Cafe
JANUARY 21, 2020
We started with a nomination packet for each doc that included a personalized “MVP Trading Card.” One of the strategies to raise awareness for Game On Cancer through our MVPs was to send just one email to each physician’s past patient list (we pulled just two years back). They each had a goal of raising $10,000. .
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