Making #GivingTuesday Count: New Mexico State University’s Story
Connection Cafe
OCTOBER 26, 2017
million matching funds from our NMSU license plate affinity program, an estate gift from a loyal Aggie and additional campus matches. Our e-mail strategy included that consistent look, impactful messaging, clear calls-to-action, a hyperlink to the giving site, student-centered photos and social media links. Be everywhere.
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