Live Blogging: 09NTC Mapping Your Social Media Strategy
Amy Sample Ward
APRIL 27, 2009
How do you involve the org? assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.), new that was the metric/goal to track and 6 months later there was only 18% negative ratio. Are there ways of catching offline datapoints?
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