Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2013

I remembered my Dad, who passed away this year, who was a WW2 Vet and stationed in the Philippines. There is “Bayanihan’ Spirit” or the Flippino word for community which includes lots grassroots fundraising through smaller nonprofits (offline and online ) and the church. Donate to Help Victims in Philippines.

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Philippines Help Paypal Australia 108

Connection Cafe

JANUARY 1, 2014

This lines up with the time frame when the most money was raised during December. I refer to it as the Kickstartification of fundraising where nonprofits use time-boxed fundraising goals to drive giving campaigns. I continue to have concerns about over-saturation during end of year fundraising and the trap that it creates.

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email South Carolina Fundraising Gift 46

Connection Cafe

JANUARY 1, 2015

The 2014 edition of my annual review of year-end fundraising email subject lines. 44% of all fundraising emails were received between 9am ET and 1pm ET during the month of December 2014. Nonprofits sent a median of 6 fundraising emails during the month of December 2014. 75% of a disaster. Here it is! Email by Hour.

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email South Carolina Fundraising Gift 20