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What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

Shari warns that there’s a lot of data points to collect,”so choose a few things to monitor or track, and then develop a workflow that will allow you to gain a big picture view. Kami Huyse , Zoetica, points to Lithium , a monitoring and measurement tool. You don’t need the bells and whistles if you’re just starting out.”.

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