article thumbnail

Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

User generated content, and the hope of monetizing it through advertising, is at the core of the business model of almost all social media platforms. Other initiatives, like Vote Report India or the Pink Chaddi Campaign , start off with a strong focus on Collaboration around a specific event. However, the focus is on Content.

article thumbnail

Meetup Recap: Jen Burton from Causes on Fundraising and Online Communities

Tech Soup

Another example, Give India , shows off the community features provided by a Causes page. The model is dependent on you telling your friends and networks what you care about. [Jen I was most recently at Digg. At Digg there were a lot of PR issues, and as the community manager there I had to work very closely with PR.

Causes 64