Target Facebook Challenge: Ten Large Charities Compete for Votes To Divide the $3 Million Pot
Beth's Blog: How Nonprofits Can Use Social Media
MAY 10, 2009
The design of the Giving Challenge was such that any organization, even small grassroots organizations, could enter and even win. (I I know from first hand experience ) The design of the challenge leveled the playing field because the winners were based on the number of unique donors and any nonprofit could enter.
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