Who Counts? Grappling with Attendance as a Proxy for Impact
Museum 2.0
OCTOBER 16, 2013
For some institutions, like the MCA Denver, attendance is seen as a very poor measure of impact. But for almost all museums (even MCA Denver), attendance is correlated with impact in some way. But does attendance demonstrate mission fulfillment? Unless your mission is "to engage X number of people," probably not.
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