Who Counts? Grappling with Attendance as a Proxy for Impact
Museum 2.0
OCTOBER 16, 2013
For some institutions, like the MCA Denver, attendance is seen as a very poor measure of impact. But for almost all museums (even MCA Denver), attendance is correlated with impact in some way. We also focused this year on working with the countywide adult education agency to start an intergenerational science program at three senior centers throughout St. When you count attendance to your museum, do you include: people who eat in the cafe?
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