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The power of social media for Hurricane Sandy

ASU Lodestar Center

Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter. Although we could target different demographics, we still paid the traditional per click basis that Adwords or Adcenter uses.

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Diversity recruitment key to nonprofit boards achieving mission

ASU Lodestar Center

But to truly achieve its nonprofit mission, board leadership must be as diverse as the organization’s ever-changing community and clientele – not only in relation to demographics of today but also of tomorrow. After all, nonprofits are about people, not profits (hence, the term “nonprofits”). The two key words are “meaningful impact.”

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