Connection Cafe

APRIL 19, 2019

Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”. And they regularly maintain and update their database. Their donor file has quintupled since 2008. Don’t stick ‘em in your database to save for later. But we can and SHOULD change this! Chew ‘em up.

Retention 37

Retention Donor Change Blackbaud 37

Connection Cafe

JANUARY 6, 2014

Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”. And they regularly maintain and update their database. Their donor file has quintupled since 2008. Don’t stick ‘em in your database to save for later. But we can and SHOULD change this! Chew ‘em up.

Retention 55

Retention Donor Change eBook 55

CauseVox

OCTOBER 11, 2021

They raised $92,000 to feed families in the Seattle area, more than tripling their original goal. While we know that not all orgs have this same brand awareness, we believe that less can be more, that simple can be best. Keep an ongoing database of bloggers that write about your organization’s cause and philanthropy as a whole.

Guide 73

Guide Giving Campaign Social Media 73