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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

social marketing,??? which has been used since the early 1970s to refer to a specific marketing discipline, is being hijacked to mean something else entirely with the rise of things like social network marketing. ve traditionally relied on education as their main method ???

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Washington Post: Fundraising Via Email Is Way More Effective than via Social Networks

Care2

The Washington Post did a great article today that reinforces the value of nonprofits' using email as a core fundraising strategy rather then social networks. It seemed too early to tell, but then, when we checked back about a year later, we found this interesting and profound story about the nonprofit group "Save Darfur."