Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
Komen Foundation , a leading breast cancer charity, pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood. Komen’s funding pays for about 170,000 of those screenings. Kivi got a call from a newspaper in Dallas writing about the nonprofit marketing angle. And it worked!
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