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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

5 principles from the science of behavior: 1) From the cultural cognition field--we realize that millenials embrace community. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). This is called ''rational choice theory''. This is wrong.

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