MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
5 principles from the science of behavior: 1) From the cultural cognition field--we realize that millenials embrace community. Traditional method of ''i ask, you give'' doesn''t really work on this generation. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued).
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