Facebook Advertising Experiment for Nonprofit Organizations :: The Results
Nonprofit Tech for Good
MARCH 2, 2010
. $25-50 isn’t much to lose if the ad doesn’t increase your fan base, but if it does result in 50 new fans, just a couple of small donations from your new fans over time could easily cover the cost of running the ad. The News Feed > Most Recent is enough to keep your Facebook ROI (Return on Investment) consistent.
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