Guest Post by Katherine Hutt: A Small Nonprofit's Strategy for Pepsi Refresh Contest
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 25, 2010
Note from Beth: This post was written before the New York Times article describing a misstep with the Pepsi Charity Contest. For context, please see this guest post by Bonin Bough, The Global Director of Social Media for Pepsi, published earlier this month. Tags: contest crowdsourcing. Here's my analysis.
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