Who Counts? Grappling with Attendance as a Proxy for Impact
Museum 2.0
OCTOBER 16, 2013
people who engage with your content online? For some institutions, like the MCA Denver, attendance is seen as a very poor measure of impact. But for almost all museums (even MCA Denver), attendance is correlated with impact in some way. When you count attendance to your museum, do you include: people who eat in the cafe?
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