Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JANUARY 6, 2009
Google Analytics has proven particularly helpful for content-based sites and commerce sites. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com
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