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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)?

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[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Are you currently investing resources in mobile marketing i.e, a mobile website, texting, mobile Apps, text-to-give, etc.?