What's Your Social Media Baseline?
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 7, 2009
A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of the obvious numb ers.
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