Who Counts? Grappling with Attendance as a Proxy for Impact
Museum 2.0
OCTOBER 16, 2013
But if you try to make meaning out of attendance comparisons across institutions, you start juggling apples and oranges. For some institutions, like the MCA Denver, attendance is seen as a very poor measure of impact. But for almost all museums (even MCA Denver), attendance is correlated with impact in some way.
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