2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results
NTEN
JANUARY 11, 2011
Simple segmentation focuses on descriptive segments, such as demographics and donor history, and tailors your communication based on what you already know about that person. Add a question or two to online event registration forms or donation forms that will help you better understand their giving motivations. Simple strategies.
Let's personalize your content