What's a Virtual Visitor Worth?
Museum 2.0
DECEMBER 19, 2008
Outreach Let’s say you run your museum's education department, and you have two vans that go out to schools to do in-classroom programs exposing students to museum content. Consider, for example, the North Carolina Museum of Life and Science's new Flickr Plant Project. How much do we value brand awareness outside of local markets?
20 
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