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Nail Your Request for Donations During Economic Ups, Downs, and Crisis Times

Get Fully Funded

I’ve heard many people decide not to send an appeal because the think their donors are giving all their money to relief in Ukraine. Using heartstring words like “homeless,” “abandoned,” “deserving,” “malnourished,” “unjust,” “innocent,” etc., Doesn’t “deserving homeless veterans” tug at your heart more than just “veterans”?

Donation 122
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Crafting Impactful Narratives: The Art of Nonprofit Storytelling

CauseVox

You can see here that Miriam’s House uses the donor based brandscript to center the supporter as the hero by saying “you can help end the cycle of homelessness.” You can see how they shared his story of going to rescue more children in the small text beneath the heading which makes him the hero of the narrative.