Nail Your Request for Donations During Economic Ups, Downs, and Crisis Times
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AUGUST 8, 2022
Okay, here’s one more technique that can work. I’ve heard many people decide not to send an appeal because the think their donors are giving all their money to relief in Ukraine. Using heartstring words like “homeless,” “abandoned,” “deserving,” “malnourished,” “unjust,” “innocent,” etc., Y’all. Use ADJECTIVES!
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